Like so much of life, PAAS Easter Egg coloring kits were the result of an accident. To be more specific, a chemical accident in New Jersey, something which is far from rare. This particular accident, however, had a fortuitous side-effect: the brightly colored (but not radioactive) Easter Egg dye that many of us associate with childhood. Around 1880 Newark druggist William Townley spilled colored dye onto his suit, leading him to individually package holiday colors, according to a story in the New Jersey Star-Ledger. That individual packaging allowed for a full set of egg colors to be sold together and the PAAS brand was soon launched.
The idea of coloring Easter Eggs, like so many Christian traditions, likely has pagan roots. Eggs were a sign of new life with the coming of spring in many cultures (although boiling the poor things rather defeats the purpose). Christians adopted the egg as a resurrection symbol—the chick pecking out of its shell was like the resurrected Jesus bursting from the tomb, albeit somewhat less dramatically. Watching a newborn chick hatch is an emotional experience. At the 4-H Fair, standing around the incubator in the chicken tent, you can see wobbly, uncertain, tiny birds tentatively trying to assess this strange new world that is colder and somehow more compelling than life in the shell had ever been. The mighty son of God they’re not, but they are much more like us, looking for answers and taking small steps until they’re more certain of what they face.
The coloring of eggs has origins lost in antiquity. Nobody’s quite sure why it was done beyond the fact that they look nice. Romans ate eggs as part of their spring celebrations, and Christians came up with a story to explain colored eggs. The legend claims that Mary Magdalene, in trying to convince the emperor of the truth of the resurrection, turned eggs from white (or brown, as they likely were in those days) to red in her open hands. This proof, however, failed to convince the Caesar. What seems certain is that pagans liked coloring eggs so this provided a new source of evangelism to the Christians who assimilated the practice. Like Christmas, the Easter Egg has become a thoroughly cultural symbol—since Easter comes on a Sunday employers aren’t obligated to give the day off, so everyone can celebrate. Children hunt eggs on the White House lawn and we can still expect everyone to be in the office on Monday morning. Resurrection, after all, can only reach so far.